Design Museum London

This concept revolves around showcasing the Design Museum as a creative hub where design enthusiasts and the general public can collaborate and thrive. The Design Museum’s vision is “for everyone to understand the value of design.” The term that really stood out to me in that sentence is “everyone.” Can “everyone” understand the value of design? Does “everyone” want to understand the value of design? This led me to consider how the Design Museum can encourage everyone to visit the museum. They needed a brand that is engaging, recognisable and relatable. A brand that can capture the attention of design enthusiasts and creative novices consisting of both adults and children. Creating an identity that is diverse and communicates the coming together of various groups of people, the different design faculties and the museum as a process of significant thought and consideration.